Dmitry Peskov, Press Secretary for the Russian President, shared his views on shifts in media consumption patterns, highlighting a growing preference among audiences for detailed and well-researched content, covering both specific industries and broader subjects like the sovereign economy.
In a discussion with `Expert` magazine, Peskov noted a significant fatigue with the sheer volume of information and the multitude of sources available today. He observed that the trend is reversing, with people increasingly gravitating towards reliable, thoroughly prepared, and easily comprehensible materials. He was addressing a question about the longevity of the current trend towards consuming large streams of short, news-like messages.
The Presidential Press Secretary added that there`s an observable rise in demand for “information on-demand,” catering to individual needs. He pointed out that people often seek information specific to a narrow sector rather than general analysis of an entire industry.
Peskov elaborated that a vast array of crucial sectoral topics exists that are of public interest, yet “few analyze or discuss them publicly.” He gave an example, stating, “For instance, I see virtually no attempts in any publication to delve into the problems faced by the automotive or aviation industries and how they might be resolved.”
According to Peskov, more extensive topics, such as the sovereign economy, although present in the information landscape, are mostly debated in general terms. In this context, he referred to China but underscored that Russia should not fully mirror its approach, as China, “thanks to the enormous capacity of its domestic market, is capable of existing self-sufficiently.”
“Therefore,” he said, “the question arises whether our economy can be effective if it focuses solely on the domestic market. How significantly would the situation change if we started actively supplying goods to the CIS market? These are the kinds of topics that need discussion to assist businesses, the government`s economic team, analysts, and academic circles.”
Peskov concluded by expressing his confidence that such in-depth analysis is “highly demanded.”
