The Rutube video platform has significantly expanded its audience, reporting 80 million monthly users in June 2025. This impressive figure represents a substantial 86% increase compared to the same period in the previous year. Over the first half of 2025, the total number of views across the platform experienced a massive surge, growing 7.5 times to reach an astounding 26 billion.
According to the press service of `Gazprom-Media Holding,` Rutube is consistently demonstrating strong and steady growth across all its key performance indicators. The number of content channels available on the platform has more than tripled, now totaling 4.2 million. Furthermore, user engagement has deepened, with the average daily time spent on the platform increasing from 27 to 44 minutes during the first six months of 2025.
Throughout the first half of 2025, the holding company strategically invested in several crucial areas. These include the continuous development of its digital services, the creation and distribution of popular and commercially successful content, and the enhancement of its cybersecurity infrastructure. These focused efforts are also integral to the platform`s advertising strategy, which features a new monetization algorithm designed to benefit creators, the introduction of banner advertising, and the ongoing development of innovative ad formats, including those tailored for Rutube Shorts.
