Sony has been preparing to elevate premium LCD technology, and the Bravia 9 II and Bravia 7 II mark the debut of this new era. The key innovation is the True RGB LED backlighting, a system that replaces the conventional white LED illumination with independently controlled red, green, and blue LEDs. This aims to enhance color, brightness, and precision, posing a challenge to Mini LED and OLED technologies. But do they truly surpass them?
Until now, the television market battle has largely focused on OLED, QD-OLED, and Mini LED. However, Sony is shifting the spotlight to a more advanced LCD, capable of generating color directly from the backlight itself, not solely from the LCD panel.
Sony Bravia 9 II & 7 II: The New White-Free TVs with True RGB LED Backlighting to Compete with OLED
The common technology across both models is called RGB Backlight Master Drive Pro. Instead of illuminating the panel with a white light source and then filtering the color, each zone can work with red, green, and blue light, better adjusting the illumination to what appears on screen. According to Sony, this allows for purer colors, greater color volume, and a more stable image when viewed from side angles or in brightly lit rooms.
The company claims a color volume twice as high compared to a Mini LED QLED like the previous Bravia 9, and up to 4 times higher than a QD-OLED like the Bravia 8 II. The usual high-end features are also included, such as Dolby Vision, Dolby Atmos, DTS, IMAX Enhanced, Studio Calibrated modes for Netflix, Prime Video, and Sony Pictures Core, Google TV, AI-powered Voice Zoom 3, Acoustic Multi-Audio+, and a Mirage Stand designed for visually concealing cables.
So far, these are the general features of the new series. Let’s dive deeper into each model, as while not all specifications are fully detailed, the most important ones are available.
The High-End is Significantly More Powerful and Complete, the Mid-Range Takes a Very Interesting Step Forward
The Bravia 9 II is the more ambitious model, representing the high-end range. It will be available in 65, 75, 85, and 115-inch sizes, with official European prices of €3,499, €3,999, €5,099, and €24,999, respectively. Compared to the Bravia 7 II, it adds Luminance Booster Pro, which means more LEDs, higher peak brightness, and finer local dimming to reduce blooming. It also incorporates Immersive Black Screen Pro, an anti-reflective and anti-glare layer designed to improve perceived blacks in lit rooms.
The Bravia 7 II sits one step below but retains the major innovation: True RGB LED backlighting. This model will come in 50, 55, 65, 75, 85, and 98-inch sizes, priced at €1,999, €2,149, €2,499, €3,049, €3,599, and €6,299, respectively. It omits Luminance Booster Pro and Immersive Black Screen Pro but retains the core technology defining this generation.
Sony has not yet released official specifications such as peak brightness, exact number of dimming zones, or LED count per diagonal, so the final comparison with OLED, QD-OLED, and Mini LED will depend on initial reviews. Nevertheless, this is a very interesting move by the Japanese manufacturer, as LCD is not disappearing from the high-end market; instead, it’s returning with true RGB capabilities and pricing that clearly indicates Sony isn’t positioning it as a budget alternative. Will the Bravia 9 II and 7 II truly be tough competitors against top models like LG’s CX?
