The OLED monitor market continues its impressive growth trajectory in 2026. With many users seeking reasons to upgrade their PCs, a significant number are investing in the jump to OLED technology. This is especially true now that OLED monitors have become more affordable, making them accessible for gaming without breaking the bank. According to the latest data from market analyst TrendForce, global OLED monitor shipments saw a remarkable 78% year-over-year increase in the first quarter of 2026. This figure clearly indicates that OLED technology is no longer a niche product reserved for high-end, premium monitors.
A primary driver of this expansion has been the increased availability of QD-OLED panels. This has enabled more brands to boost production, launch a wider array of models, and cater to segments that were previously underserved. Today, consumers have a broad selection of OLED monitors to choose from, with prices ranging from approximately 350 to 400 euros.
Competitive Pricing Fuels Significant Growth in the OLED Monitor Industry
ASUS has once again emerged as the biggest beneficiary of this expanding OLED monitor market. The Taiwanese company maintains its position as the number one brand in OLED monitors, capturing a 24% market share in Q1 2026. This means that for every four OLED monitors sold, one is from ASUS. ASUS’s dominance isn’t solely due to its ROG gaming lineup; it’s also a result of its early and extensive diversification strategy across gaming, content creation, portable monitors, and professional ranges. TrendForce highlights that ASUS strengthened its offerings during the quarter with a 34-inch, 360 Hz OLED gaming monitor and a new 16-inch portable OLED, extending its reach beyond traditional desktop gaming monitors.
This data also signifies ASUS’s consolidation of the leadership it achieved in 2025. In the third quarter of 2025, TrendForce ranked ASUS first with a 21.9% share, ahead of Samsung, MSI, and LG. For the entirety of 2025, ASUS concluded with a 21.6% global market share, according to data cited by the company itself and collected by TrendForce. The increase to 24% in Q1 2026 indicates that ASUS is not only maintaining its lead but also widening it in an increasingly competitive market.
Samsung secures the second position with a 16.4% market share. This standing is logical, as Samsung Display is a key player in QD-OLED panels, providing it with a clear advantage in supply, integration, and product catalog control. TrendForce notes that models like its 27-inch QHD 180 Hz OLED contributed to sustaining shipments even in a seasonally slower quarter. MSI holds the third spot with a 12.2% market share.
AOC and LG Round Out the Top 5 OLED Monitor Manufacturers
AOC/Philips sits just behind MSI with a 12.1% market share. MSI has relied on its 31.5-inch models and expansion into commercial and high-end gaming OLED monitors, including new 27-inch and 34-inch 4K models at 360 Hz. In contrast, AOC/Philips appears to be employing a more aggressive volume strategy, focusing particularly on the 27-inch QHD segment with more competitively priced entry-level models.
Rounding out the Top 5 is LG Electronics with a 9.1% market share. While its overall market share is lower than its competitors, TrendForce points out that LG has a particularly strong position in ultrawide formats. In fact, ultrawide monitors already accounted for around 40% of LG’s OLED shipments in the first quarter, and the company expects this proportion to approach 45% in the second quarter. Furthermore, LG launched a 39-inch WUHD 165 Hz OLED monitor, a product that is anticipated to have a greater impact on Q2 shipments.
The overall market outlook is highly positive for the OLED business. TrendForce had previously projected that OLED monitor shipments would reach 2.735 million units in 2025, representing a 92% growth compared to 2024. For 2026, the forecast predicts another 51% growth, suggesting that the category is still far from reaching its peak. This also reflects the industry’s health, especially as PC sales have declined due to high prices.
